A deceptively simple format, the Skyscraper, works across all Guardian platforms and devices allowing you to use one asset to effectively reach our entire audience.
This format can include custom rich media assets including video.
Digital Ad Spec 2020 v2 (PDF)
Delivery formats
.gif /.jpg /3rd party tag /HTML5
Available for
Direct display,Programmatic
Platforms
Desktop web,Tablet web
Max auto animation length
15 seconds
Initial size
150kb (60kb if Guardian hosted)
Subsequent max load
2.2mb (1.5mb if Guardian hosted)
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